RIIV is an Independent artist, songwriter, singer, and R&B/Pop artist. His sound, while suitable for top 40 radio, is a diversion from what is currently on pop stations. Uplifting melodies and poppy vocals take this artist to new heights in a genre that is filled with a monotone sameness.
“Beautiful” reflects this. By taking his time to work with dedicated music professionals to hone his craft, RIIV has been able to create something we’ve all been waiting for. A pop sound with R&B flavors poises the singer as a true talent in the music business.